Press Release Templates to Boost Your Content Marketing & PR
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5. Awards and Special Achievements Press Release Template
Perhaps your company just recognized the efforts of an employee who did something amazing. Maybe a prestigious organization gave your company an award. Use this template to share news about accolades and achievements like this.
When writing an “Awards and Special Achievements Press Release,” don’t forget to contextualize the award by showing why it’s relevant to a wider audience. Not all awards will be interesting to the public, so be selective when promoting something like this to the media.
Make sure you refer to the “General Press Release” section (above) for more instructions on how to complete the template. Also, follow the “9 Guidelines for Writing an Excellent Press Release” (below).
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6. Contact List Press Release Template (for Sending to an Email List)
If you have a contact list of your own, format your press release into a succinct and timely email announcement. The “Contact List Press Release” should be a mandatory extra step no matter which of these six press release formats you choose.
The “Contact List Press Release” template helps you craft an email to send directly to your established audience. Use it to announce:
- New areas of business
- Launches and product releases
- Special events and celebrations
- Awards and achievements
Remember that emails benefit from an eye-catching, click-worthy subject line. Also, don’t forget to include links to your products, services, or webpage in the body of your email.
Read the “General Press Release” section (above) for tips on filling out the template. Also, use all the “9 Guidelines for Writing an Excellent Press Release” (below).
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9 Guidelines for Writing an Excellent Press Release
Media outlets sort through mountains of press releases each day to find the most interesting stories. However, the majority of these press releases don’t contain anything “newsworthy.”
To get noticed, your press release needs to stand out from the rest. While keeping this in mind, peruse the following guidelines for writing a press release, and try to apply them to yours: